I liked Intel's commercials about their rockstars being different to our rockstars or their big ideas not being like our big ideas. There were quirky but also kind of cool, which I guess was sort of the point. Today the company adds another neat clip to their video library. This one has cannons!
All Things Digital this week carries a video of five Intel engineers (or actors hired to act as Intel engineers) in Finland being shot from a cannon. The brave Intel rocketeers are being fired at an arrangement of bells. Why? To try and recreate the famous "Intel Inside" chime!
Before you get too excited, yes, the entire thing is fake and a part of Intel's Sponsors of Tomorrow campaign. But don't let that put you off. Check out the video below and let us know what you think!
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