HP Spends $40,000,000 to Show You It's Amazing
HP wants to be in touch with the young and hip.
PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.
Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."
Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.
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JD13 Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?Reply -
nonxcarbonx But if I watch the commercials on youtube, then HP doesn't have to pay for the advertising. I want the company to pay to inform me.Reply -
mlopinto2k1 I personally think that the videos were awesome and they made me laugh. I might not necessarily buy their products but at least they are trying.Reply -
maigo I've never owned an HP product I enjoyedReply
Never seen one I wanted
Never liked one I've fixed -
Zoidman Better yet, put the video on YouTube and use the moeny that would have gone towards time slots on television networks and pay the viewers to watch it. 40 mill for advertising, equals 1 dollar per person for 40 million views!Reply
I would most certainly watch the ad a few times, and get my buddies to watch it too!