A Message to the Tom's Hardware Community

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A new look for the future of Tom's

The passion and intensity of the Tom’s Hardware community is what makes this site great. Since the inception of Tom’s Hardware in 1996, its iconic hammer logo has been a symbol of the tenacious DIY attitude of our readers. But like all the early Internet pioneers, it’s time to embrace a new era in the technology marketplace with a fresh look and feel. That’s why we’re excited to unveil new logos for Tom’s Hardware, Tom’s IT Pro and Tom’s Guide. We’ve worked hard to retain the integrity of these sites and their history by taking into account our most loyal community members’ thoughts and feedback; but also recognized the need to modernize the experience for the next generation of Tom’s readers. There were some challenges along the way, but the end result is something we’re really proud of, and something we hope you, our readers, will embrace.
 
Stay tuned for additional improvements to our sites’ features and functionality in the coming weeks, and let us know what you think!

-Erin Kapczynski, Head of U.S. Marketing, Bestofmedia Group

Bestofmedia Team
39 Comments Comment from the forums
  • firefyte
    Seen the new logos in the awards given this year, you managed to spoiler yourself ;)
    It's good to see the site trying to renew itself from time-to-time.
    Reply
  • I cannot think of a single time a site "improved" itself where it didn't become harder to navigate, and less useful. Don't change anything. :)
    Reply
  • JOSHSKORN
    All I ask is a way to filter out Apple news. I'll be happy. That'll work for Apple fanboys, as well as those who only want to read Apple news.

    Oh, and hire someone to proofread before posting. It's quite sloppy from time to time. You know it's ridiculous when most of the comments are about the typos vs the topic at hand.

    Edit: Biting my own tongue here. Had to make a correction. :D
    Reply
  • mouse24
    I hate change. Though if its just a logo I guess I can.... Ehh nah still hate change.
    Reply
  • lunyone
    I would rather have site wide changes over an Icon/Logo change, like:

    * Proof read your articles/news before posting....
    * Listen to your readers (especially the loyal ones) and respond quickly to their needs/wants if at all possible.
    * Keep the Best Gaming CPU's/GPU's/SSD's for the $ articles!!
    * Run more than 1 "Best Configs" build per year (every 6 months would be better). This way you have a fresh build with the latest tech involved. 1 year between configs makes for a very stale site.
    Reply
  • vrumor
    Find a way to keep f'in idiots off of here asking for free keys for Windows 7 32bit Ultimate (LOL) and how to hack into their GFs computers that are passworded. Seriously.
    Reply
  • seanpull
    Tom's Hardware has kept it's integrity, even though times change. We all know that computer hardware and PC gaming were much bigger when Tom's Hardware began. However, they continues to post things that the typical electronics consumer simply doesn't care about, and I respect that. Even the fact that they post messages like this is really awesome. In a sea of overcommercialization, Tom's Hardware has stayed true to themselves. A minor logo change is no issue. This community is still as intelligent and helpful as ever. I just want to thank everyone who has made Tom's Hardware what it is.
    Reply
  • jcurry23
    hey pennanen, how is apple not about technology?? They post a lot of stuff on here about apple because they are trying to patent everything and trying to sue everybody. I dislike apple myself. If you don't like hearing about apple you might want to turn off the tv, the computer, tablets, and phones because sad to say Apple is every where.
    Reply
  • jcurry23
    Tom's hardware keep at it change can be good.
    Reply
  • jcurry23
    mrmaia don't like it don't visit here. it's not rocket science.
    Reply