Microsoft Giving Away Full-sized Xbox Series X Fridge
The company is all in on the memes.
Microsoft employees spend their time on the same internet as we do, and they know its memes. They’ve seen all our jokes about the Xbox Series X looking like a fridge, and they’ve acknowledged them before. But now they’re upping the meme game themselves by fully leaning into their console’s reputation and making an actual, functioning, full-sized refrigerator that looks like an Xbox Series X. And if you’re lucky enough, you can take it home.
The one.The only.Xbox Series X Fridge giveaway. Follow and retweet with #XSXFridgeSweeps for a chance to win the Xbox Series X Fridge.Ends 11/04/20. Rules: https://t.co/4P5hCSBPcy pic.twitter.com/MAt7xcTTQ4October 28, 2020
The Xbox Series X fridge is a functioning, full-size refrigerator that I really wish Microsoft would start selling as a regular product. From the outside, it looks almost exactly like a real Xbox Series X, just much larger. And that includes a light-up Xbox logo on the front and plenty of (cosmetic only) giant I/O in the back. The catch is that there's just one winner, though some influencers and Snoop Dogg also got their hands on them.
To enter the contest, simply follow the official Xbox Twitter account and retweet the contest’s announcement tweet (embedded above) with the hashtag #XSXFridgeSweeps. If you win, Microsoft will send you the fridge, which is estimated at a $499 value.
Note that there’s no freezer included on this machine, which we think means that there’s plenty of room for Sony to sweep in with a contest of its own.
To compare it to the real Series X, see our hands-on with the console.
Who knows? Maybe in the future, Microsoft and Sony will be fully invested in kitchen gadgets while KFC handles our gaming consoles.
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Michelle Ehrhardt is an editor at Tom's Hardware. She's been following tech since her family got a Gateway running Windows 95, and is now on her third custom-built system. Her work has been published in publications like Paste, The Atlantic, and Kill Screen, just to name a few. She also holds a master's degree in game design from NYU.
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grimfox I feel like this missed a cross branding opportunity here.Reply
Yes, give-away the xbox fridge but stock it with some Pepsi or Monster or Redbull or something like that. Not a lifetime supply but a full fridge of drinks.