Intel game bundle aims to boost Arrow Lake, Raptor Lake CPU sales — codes for Civ 7, AC: Shadows

Intel Builder Bundle (January 2025)
(Image credit: Intel)

Intel recently announced that publisher 2K would partner with it to launch its Intel Builder Bundle. This bundle now includes a copy of Firaxis-developed Sid Meier's Civilization VII alongside the previously bundled Assassin's Creed Shadows for purchasers of qualifying Intel desktop CPUs, namely 14th Generation Raptor Lake or Core Ultra 200S (Arrow Lake) CPUs.

Both bundled games are upcoming releases, with Civilization VII slated for a February 11 release and Civilization VII to release on March 20. The bundle itself will be redeemable on qualifying purchases made before March 31 until May 15, with games being provided as download codes on or after the release date, depending on the date of purchase.

As emphasized by Intel, Civilization VII will launch with day-one support for Intel XeSS upscaling and scheduling optimizations in collaboration with developer Firaxis Games for Intel Core and Intel Core Ultra CPUs. That and Intel's generally good gaming CPU performance (although AMD's Ryzen 9000X3D CPUs seem to take the gaming crown lately) should make Intel systems with this promo a pretty good choice for Civilization VII, especially for those whose much higher system requirements may push into upgrading.

Suppose you focus solely on gaming as a PC builder and hope to use this Civilization VII and Civilization VII bundle. We recommend opting for a 14th-generation CPU over an Intel Core 200S CPU. The Arrow Lake-based Intel Core Ultra 9 285K indicates a generational drop in gaming performance, which could make a 14th Generation Core i7 or Core i9 a much better choice for gaming-centric PC builders. At this point, chips like Core Ultra 9 285K only make sense for productivity-centric users despite being the newest from Intel.

In any case, those opting for a competitive Intel CPU covered with this bundle (14th Gen recommended) and with a mid-range modern GPU should have a pretty good gaming experience with these two bundled games upon release. If you were planning your next PC build around Intel and wanted these games anyway, acting before March 31 should be a nice way to save the additional $140 before taxes you'd be paying for both of those games standalone.

Christopher Harper
Contributing Writer

Christopher Harper has been a successful freelance tech writer specializing in PC hardware and gaming since 2015, and ghostwrote for various B2B clients in High School before that. Outside of work, Christopher is best known to friends and rivals as an active competitive player in various eSports (particularly fighting games and arena shooters) and a purveyor of music ranging from Jimi Hendrix to Killer Mike to the Sonic Adventure 2 soundtrack.

  • hotaru251
    Assassin's Creed Shadows

    lol Is intel not aware of how badly received this game has been past few months???
    Reply
  • Amdlova
    Intel will die in these shadows...
    Selling some of the hardware I have e here because these new games.
    Reply
  • edzieba
    hotaru251 said:
    lol Is intel not aware of how badly received this game has been past few months???
    Unless Intel has a time machine, that's a game that won't actually be 'received' for another two months yet, so no.
    Reply
  • thesyndrome
    Ubisoft are worried that Shadows won't sell well, so they are giving away copies to inflate the player number as a metric to throw out in investor and shareholder calls. I am almost positive that when Ubisoft talk about how Shadows was received after release, their press will be all about "unique players (including those who got it free in a bundle)" rather than "concurrent players" or actual sales figures.

    I think this is a misstep from Intel if they think this will help bolster their sales, the pre-release sentiments towards Shadows are not good.
    Civ7 is a great choice though.
    Reply
  • Mattzun
    Civ 7 might be ok

    AMD had a similar good/bad bundle "Warhammer 40,000: Space Marine 2" and "Unknown 9: Awakening"

    Both marketing teams seem a bit inept
    Reply