AMD kills 'Golden Rabbit Edition' GRE branding, renames it 'Great Radeon Edition'

Radeon RX 7600
(Image credit: AMD)

AMD’s upcoming RX 7650 GRE graphics card for the Chinese market has a new name for fans of redundancy. The “GRE” badge now officially stands for “Great Radeon Edition” per Chinese news hub NetEase. To use its full name, the AMD Radeon RX 7650 GRE (Great Radeon Edition) is expected to launch in China this month.

AMD debuted the “GRE” badge for its China-specific GPU SKUs in 2023, starting with the RX 7900 GRE. The “Golden Rabbit Edition” badge coincided with the traditional Year of the Rabbit, seeking to better connect with Chinese gamers. The GRE badge has since made it to the Western market, with the RX 7900 GRE launching in the US in 2024 and competing with the best graphics cards.

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Sunny Grimm
Contributing Writer

Sunny Grimm is a contributing writer for Tom's Hardware. He has been building and breaking computers since 2017, serving as the resident youngster at Tom's. From APUs to RGB, Sunny has a handle on all the latest tech news.

  • King_V
    Umm, those references to 9700 GRE are supposed to be 7900 GRE, I presume?
    Reply
  • DS426
    They should have just used "Dragon" for the Chinese-market-focused models as then they wouldn't have to change the name for each animal of the year. That and if it did sell elsewhere, it would sound more globally-appealing.

    Kind of like, oh, I don't know... anymore remember the Soyo Dragon motherboards?
    https://forums.tomshardware.com/threads/soyo-k7v-dragon-ultra-and-dragon-lite.490790/
    Edit: Oh, and wait! The Soyo name is still alive in the Chinese market, selling new motherboards under it:
    https://www.neweggbusiness.com/product/product.aspx?item=9sivj53kb21523&bri=9b-2mg-007z-00002
    Lol, sorry for that tangent but funny how all those paths crossed together.
    Reply
  • -Fran-
    AMD... I mean... Sure, the "GRE" branding was actually good since the 7900GRE is indeed your best card for price concious people, but... Isn't this just forcing it a bit? LOL.

    On the upside, at least this actually means something! XTX? XT? Yeah... GTO was a good one, same with LE and LT.

    Regards.
    Reply
  • beyondlogic
    Psst amd no one gave a damn it was called golden rabbit edition but great Radeon edition sounds like inflated ego.
    Reply
  • derekullo
    Golden Raditz Edition

    https://static.wikia.nocookie.net/dragonball/images/8/89/SSJ3_Raditz_(SDBH).png
    DragonBall crossover for GPU covers would be fun!
    Reply
  • Eximo
    Great Radeon Edition!
    https://i.imgur.com/mYPezoR.gif
    Reply
  • jlake3
    Backronym department really had somewhere else to be, huh?
    Reply