AMD unveils promo pricing in wake of Nvidia's Super launch — cuts pricing for RX 7900 XT and 7900 GRE

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Heavy price cuts to counter Nvidia's Super cards

PowerColor AMD Radeon RX 7900 XT Graphics Card
(Image credit: PowerColor)

AMD has announced that buyers can find the RX 7900 XT for $749 and the RX 7900 GRE in China for $549, which seems to be a response to Nvidia's RTX 40 Super series launch. AMD isn't cutting MSRP for the 7900 XT, but rather implementing a "special promotional pricing program for select etailers and retailers this quarter." We can already see prices for individual 7900 XT models falling by a considerable amount.

  • AMD Radeon RX 7900 XTX - $999
  • AMD Radeon RX 7900 XT - $749
  • AMD Radeon RX 7900 GRE - $549

The 7900 XT has been available for less than its $899 MSRP for some time now, frequently around, sometimes a little below $800. Pushing the price of at least some models to $749 would at best represent a $50 discount. Furthermore, a drop to $749 isn't even unprecedented, as many models have at one point or another gone for that price or even less.

It's clear that AMD's price cuts have taken effect right now, and that they're pushing prices down not to just $749, but even lower. Right now, the five cheapest 7900 XT cards are priced from $709 to $719 on Newegg. According to PCPartPicker, these GPUs have only just dropped in price, and yesterday most of them cost $779. For many cards, it's the cheapest they've ever been, for others it's the cheapest they've been for a very long time.

The whole motivation behind making the RX 7900 XT cheaper is certainly to make it more appealing than the RTX 4070 Ti Super, which is set to launch on January 24 at $799. The 4070 Ti Super is quite similar to the original RTX 4080, as it has 16GB of memory and nearly as many CUDA cores. Considering that the 7900 XT is already behind the old 4080 in our testing, a price tag of $800 seems like it wouldn't cut it since Nvidia GPUs have an edge in resolution upscaling, frame generation, and ray tracing.

Note also that these promotional prices appear to be available in other areas of the world as well. Europe specifically has the RX 7900 XT starting at 769€. The 7900 GRE isn't readily available as a standalone card, but if you can find it, it may also be on sale.

While cheaper GPUs sound great, it doesn't seem like this is going to last forever, or even all that long. AMD specified that its "special promotional pricing program" is happening "this quarter," which translates into "until the end of March". It's not clear if that means the RX 7900 XT is going back up to around $800 as usual, though that wouldn't be surprising since prices for AMD GPUs are already so volatile.

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Matthew Connatser
Matthew Connatser

Matthew Connatser is a freelancing writer for Tom's Hardware US. He writes articles about CPUs, GPUs, SSDs, and computers in general.

43 Comments Comment from the forums
  • -Fran-
    This makes sense and it is welcome, but I wish we could've seen corrections on the lower end of the price bracket instead... A 7800XT at $400 would have been a dream card for everyone.

    Also, a nitpick on the wording: AMD's frame generation is on-par or even better than nVidia; this is been reported in many sites and demonstrated. FSR upscaling and RT I'll agree, but FSR for most people is pretty close. The only real gap left to close is RT performance, but AMD does support it at least and it is as unplayable as nVidia in most cases :P

    Regards.
    Reply
  • digitalgriffin
    AMD is out of their ever loving mind. Not even close to what's needed.

    On the 31st I'm turning my back on them.
    Reply
  • bit_user
    If the 7900 GRE would use the same speed (or faster) memory as the 7800 XT, a $550 price point would make it very appealing.

    -Fran- said:
    This makes sense and it is welcome, but I wish we could've seen corrections on the lower end of the price bracket instead... A 7800XT at $400 would have been a dream card for everyone.
    True. However, I fear that $500 was already at the low end of what that part was designed to sell for. There might not be much room for them to do repricing, though they could still lean on sales, rebates, and bundle deals to make them more appealing.
    Reply
  • javiindo
    Clearly this is not enough. It looks like they are focus in AI. DLSS reputation it's much better that AMD techno. They just copy Nvidia and they are not able to follow. They need to push harder.
    Reply
  • magbarn
    I thought chiplets were supposed to be saving AMD money, the 7900XTX needs to undercut the 4080 Super in order to be successful.
    Reply
  • bit_user
    magbarn said:
    I thought chiplets were supposed to be saving AMD money, the 7900XTX needs to undercut the 4080 Super in order to be successful.
    I think chiplets might not be necessary for the current generation, but will become increasingly necessary if current technology trends continue.

    Chiplets definitely have costs as well as savings, so the key question is how much of a net win they are.
    Reply
  • CelicaGT
    Welcome, but needs to be more and permanent. AMD needs to undercut Nvidia by at least 10% at every performance tier. They also need to get serious about functional feature parity (Kudos to FSR3 Frame Gen and whomever managed that feat) and marketing. Sure, most people never use RT but it SELLS CARDS to the unwashed masses. I don't know how many of you out there deal with the "average PC gamer", but all they ever look for is Intel i9 XXXXXKS liquid cooling RTX XX90Ti Super OC and 128GB RAM liquid cooled GPU, RGB Asus ROG etc etc. They know that's the 'best' and they buy the brands and components associated with those things. Typically prebuilt anyways..... On other fronts AMD has done well with Ryzen and specifically X3D branding (Quiet oohs and aaahhs when I mention I have one to my "gamer" coworkers and friends), they need to do whatever they did there with GPUs.
    Reply
  • bit_user
    CelicaGT said:
    AMD has done well with Ryzen and specifically X3D branding (Quiet oohs and aaahhs when I mention I have one to my "gamer" coworkers and friends), they need to do whatever they did there with GPUs.
    There was some speculation their RDNA3 GPUs could support X3D-style MCD stacks, for additional cache. That could also explain why their top tier card dropped from 128 MB LLC to 96 MB - if they were later planning on releasing a 192 MB version. Maybe they discovered that it would deliver too little additional performance to justify the higher price?
    Reply
  • g-unit1111
    -Fran- said:
    This makes sense and it is welcome, but I wish we could've seen corrections on the lower end of the price bracket instead... A 7800XT at $400 would have been a dream card for everyone.

    Also, a nitpick on the wording: AMD's frame generation is on-par or even better than nVidia; this is been reported in many sites and demonstrated. FSR upscaling and RT I'll agree, but FSR for most people is pretty close. The only real gap left to close is RT performance, but AMD does support it at least and it is as unplayable as nVidia in most cases :p

    Regards.

    I'd totally pick up a 7800XT for $400. That would be a steal.
    Reply
  • spongiemaster
    CelicaGT said:
    Welcome, but needs to be more and permanent. AMD needs to undercut Nvidia by at least 10% at every performance tier.
    10% isn't remotely enough. 7900XTX is the only RDNA3 card that makes the Steam survey and the 4080 has more than twice the market share despite a real world cost difference that typically exceeds 20%.
    Reply