Latest GPU market analysis shows Nvidia losing ground to AMD — and Intel cracks the 1% share milestone for the first time

News
By published

JPR says Nvidia's GPU market share decreased by 1.2% in Q3'25. It still owns over 90% of the market, though.

Nvidia GeForce RTX 5050 vs Intel Arc B580 Face Off
(Image credit: Tom's Hardware)

The latest quarterly GPU market share figures have been released by specialist analyst outfit Jon Peddie Research (JPR). It observes that, during Q3 2025, the PC add-in-board (graphics card) market grew to 12.0 million units, which is 2.8% up vs the previous quarter. However, probably more interesting are the figures showing that AMD and Intel are gaining market share – at the expense of Nvidia, of course (as it is a three-horse race).

Nvidia still way ahead

Make no mistake, Nvidia’s market share still looks almost unassailable at 92% in Q3’25. It remains dominant and still makes some of the best graphics cards for gaming in 2025. But its position has slipped from 94% in the previous quarter.

Those are rounded figures, as the JPR news post says that Nvidia’s market share has decreased just 1.2% from the last to the current quarter. Nevertheless, more than nine out of 10 graphics cards sold are still Nvidia GPU-based, according to JPR’s figures.

Tariff uncertainty made Q2’25 a bumper quarter, eating into the usual Q3 rise

Q3’25 still showed an uplift in graphics cards sold, but the increase was less than usual for the season. JPR says that the 2.8% increase recorded “was less than the historical 10-year average of 11.4% for this quarter.”

More importantly, the analysts think this can be explained by a wave of “panic buying because of the pending tariff,” occurring in Q2. Naturally, U.S.-based buyers shifted their AIB buying decisions forward due to looming tariffs creating retail pricing uncertainty.

Intel cracks 1% share

The shifting sands of the AIB market share have precipitated a milestone for Intel. While it is a Goliath of the PC CPU world, its AIB products are still minnows. At least now, it can hold its head high with a full 1% market share of the dGPU business.

AMD is also shown to be on the up. Its RDNA 4-based Radeon RX 9000 series offerings, like the RX 9070 XT, appear to be popular in the media and at retail. This popularity manifests as a 7% market share, up by 0.8% from Q2’25.

Another figure that was intriguing to see highlighted was the AIB penetration rate in desktop PCs. The Q3’25 figure of 162% indicates that there’s quite a lot of GPU upgrading going on, with system upgrades outpacing new builds. You will see this percentage is resolutely above 100% as PC systems usually get a GPU upgrade, or two, during their service life. But 162% is pretty high.

JPR’s predictions

Lastly, it is worth a look at the analyst company’s crystal ball gazing regarding the graphics card market. Dr. Jon Peddie, president of JPR, openly worries about “an inflation-driven recession due to the socioeconomic turmoil created by the Trump administration.”

This concern may be the driving force behind the research outfit's predicted 2024-to-2029 AIB growth rate being restricted to negative territory (-0.7% CAGR).

Google Preferred Source

Follow Tom's Hardware on Google News, or add us as a preferred source, to get our latest news, analysis, & reviews in your feeds.

Mark Tyson
Mark Tyson
News Editor

Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

27 Comments Comment from the forums
  • LordVile
    So a few people swapped out a pascal card most likely
    Reply
  • hotaru251
    LordVile said:
    So a few people swapped out a pascal card most likely
    pretty much.

    I still running my 10 series (i dont play many new AAA games so it does fine) but I am going to need an ugprade eventually and nvidia is what? near 1 grand for a 16GB vrma gpu that isnt the 100% useless & overpriced 5060?

    I'll prolly end up team red when I upgrade. (and i havent had a team red since my ati x1300)
    Reply
  • thesyndrome
    This is most likely going to keep growing, with Nvidia now neglecting it's gaming division in favour of AI, it has led to drivers being so bad that the old meme of AMD having bad drivers is now Nvidia's wheelhouse, combined with their pricing still being ludicrous.
    If you also take into account that AMD are closing the gap in Nvidia in terms of performance and features (9070xt trades blows with a 5070ti for £200 less, even in terms of raytracing, which was always AMD's weakness), and the fact that Intel have pretty much taken over the low-end market, I can see Nvidia's market share dropping quite a lot by the new generation of GPUs. The only way I can see Nvidia holding onto this 92% is if they come out swinging next generation and reveal a great value product, but judging the launches of the 40 and 50 series, I wouldn't count on it.

    I have a 4070 super now, but if the 9070xt was out when I was making my purchase, then I'd probably have that instead, and I can very easily see myself switching to AMD for my next card, and I never thought I'd say that after swearing off ATI graphics cards back in 2008 following a series of cards failing one after another.
    Reply
  • LordVile
    hotaru251 said:
    pretty much.

    I still running my 10 series (i dont play many new AAA games so it does fine) but I am going to need an ugprade eventually and nvidia is what? near 1 grand for a 16GB vrma gpu that isnt the 100% useless & overpriced 5060?

    I'll prolly end up team red when I upgrade. (and i havent had a team red since my ati x1300)
    Could just get a 5070. The VRAM thing had been massively overblown, the only real issue is the 5060ti 8GB and that’s more down to the x8 connector
    Reply
  • Shiznizzle
    hotaru251 said:
    pretty much.

    I still running my 10 series (i dont play many new AAA games so it does fine) but I am going to need an ugprade eventually and nvidia is what? near 1 grand for a 16GB vrma gpu that isnt the 100% useless & overpriced 5060?

    I'll prolly end up team red when I upgrade. (and i havent had a team red since my ati x1300)
    I swapped my 1060 6GB for a 3060 12GB just before the 4000 series came out. Had i waited a month i could have ended up with a 4060 instead. I did not know the 4000 series were about to get released. All i saw was a decent deal for the 3060. So i got it. They were dumping stock and that is why is was cheaper

    Since then i bought a 9060 XT 16GB. Paid 389 pounds just two months ago. I got the Sapphire Nitro + for its good cooling reviews. My 3060 2 fan job was not up to the spec of cooling so i wanted to get my first 3 fan job.

    Just saw this card on amazon today for less than 330. pounds. Not bad savings. I am part of that swing to AMD.

    I am on AMD cos i moved to linux. Nvidia was not really nice to deal with when on linux. Yes, they work but the way they work is not always nice and their drivers are months and months behind.

    I still have two 1060 and they still play games quite well. But i will now be selling both on ebay. Ill set the postage and see what they fetch in open bidding
    Reply
  • LordVile
    thesyndrome said:
    This is most likely going to keep growing, with Nvidia now neglecting it's gaming division in favour of AI, it has led to drivers being so bad that the old meme of AMD having bad drivers is now Nvidia's wheelhouse, combined with their pricing still being ludicrous.
    If you also take into account that AMD are closing the gap in Nvidia in terms of performance and features (9070xt trades blows with a 5070ti for £200 less, even in terms of raytracing, which was always AMD's weakness), and the fact that Intel have pretty much taken over the low-end market, I can see Nvidia's market share dropping quite a lot by the new generation of GPUs. The only way I can see Nvidia holding onto this 92% is if they come out swinging next generation and reveal a great value product, but judging the launches of the 40 and 50 series, I wouldn't count on it.

    I have a 4070 super now, but if the 9070xt was out when I was making my purchase, then I'd probably have that instead, and I can very easily see myself switching to AMD for my next card, and I never thought I'd say that after swearing off ATI graphics cards back in 2008 following a series of cards failing one after another.
    I don’t see how constantly spanking AMD in performance and being about par in price with better software tricks is neglecting the segment tbh.

    The 9070XT is in a weird spot of being slightly faster than the 5070 in faster but worse in RT but nowhere near the 5070Ti and bang in the middle in terms if pricing.
    Reply
  • Heat_Fan89
    LordVile said:
    The 9070XT is in a weird spot of being slightly faster than the 5070 in faster but worse in RT but nowhere near the 5070Ti and bang in the middle in terms if pricing.
    Not saying you're wrong because I don't own any of those cards. However, all the videos I have seen on YT, especially the episode from GN where Steve Burke shows how the 9070XT, trades blows back and forth with 5070 Ti appears to demonstrate that the 9070XT can compete with the 5070 Ti and that seems to be the consensus in Newegg reviews of the 9070XT.
    Reply
  • call101010
    If you add console gaming , AMD is the clear winner and not Nvidia in the gaming industry.
    Reply
  • g-unit1111
    Because who wants to spend $1500 on a 5080? Or close to $2500 on a 5090? No thanks.
    Reply
  • Heat_Fan89
    g-unit1111 said:
    Because who wants to spend $1500 on a 5080? Or close to $2500 on a 5090? No thanks.
    Admittedly, that would be me, an ASUS TUF RTX 5080 OC edition $1485 from Amazon about 6 months ago. FOMO and wanting to assemble my build for MSFS 2024. It does run great and my card has yet to hit MSRP, though it has come close for those with Amazon Prime.
    Reply