Nvidia sets up new social media channel to showcase AI applications for RTX PCs, intensifying speculation around a looming gaming CPU launch

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The wait for a killer AI app for consumers continues.

screenshot of Nvidia AI Twitter Account
(Image credit: Future)

Nvidia, the leading manufacturer of AI accelerator hardware, just launched a new X (formerly Twitter) account. Its profile, called @Nvidia_AI_PC, is dedicated to RTX AI PCs and seems to be promoting AI for the average user. Its bio says, “Nvidia Powers the World’s AI. And Yours with RTX AI PCs,” and the first pinned post says, “Whether you are deep into AI or just a little curious, we’re here to explore the power of AI on your local PC.”

The social media profile will deliver the latest news, tech, and AI inspiration from Team Green, with the aim of promoting AI tech on consumer devices. This is particularly important as it seems that most users still haven’t figured out AI, with the majority buying an AI PC not because of its AI capabilities but because it’s the only available option in 2024. And although Nvidia is the leading manufacturer of AI tech in the data center and enterprise world, it probably faces its fiercest competition in the consumer space, with Intel, AMD, Qualcomm, and even Apple all producing processors with built-in NPUs.

The company has previously criticized AI PCs, saying that their performance is only good for basic AI workloads and that its GPUs offer better performance, achieving 100 to more than 1,300 TOPS, depending on the model. Furthermore, we’ve been hearing news and rumors that Nvidia will soon launch an Arm-based processor in 2025, which was further fueled when the heads of Nvidia, TSMC, MediaTek, and Quanta were spotted having dinner before Computex 2024. Although it’s easy to brush off this event as just industry leaders enjoying some time off, it could also be a cap to an informal agreement where Nvidia produces consumer AI CPUs, especially as these four companies are what you need to produce a laptop from scratch.

After all, it’s no secret that Nvidia wants to enter the CPU market. It even attempted to buy Arm, the company behind the architecture of Snapdragon X and Apple M chips. Unfortunately, the deal was shot down by several government regulators, including the U.S.’s FTC and the U.K.’s CMA. In fact, Nvidia CEO Jensen Huang and Masayoshi Son, the head of SoftBank, the investment group that owns 90% of Arm, regret that they both did not take the opportunity to merge the two companies about a decade ago.

The company’s move to launch the Nvidia AI PC account Twitter/X is one more sign that the company is trying to emulate its success in data center AI in the consumer space. If and when Nvidia launches its own AI CPU, it would add one more competitor in the processor market — a space that’s increasingly becoming crowded with Intel, AMD, Qualcomm, and Apple all jostling for a bigger slice of the pie.

Jowi Morales
Jowi Morales
Contributing Writer

Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.

3 Comments Comment from the forums
  • hotaru251
    Its Nvidia...it'll have a brand taxing akin to apple.

    and "ai" is niche at best & assume this is just next move to try and make ai profitable to masses
    Reply
  • EzzyB
    So what is keeping a Gaming PC from being an "AI PC"? As far as I can tell it's only software. All the hardware components are there.

    THAT'S what I've been expecting out of Nvidia. This article makes me think otherwise.

    Mind you I get the fact that this is some abstract thing and there isn't much benefit from it for me at this time, but I've been expecting Nvidia to announce some glorified driver update or somesuch that allows a gaming GPU (that they constantly remind us is more powerful than an NPU) to handle these functions.
    Reply
  • CelicaGT
    AI appears to be of little use to the average user, more of a curiosity or toy at best. AI can and will have its uses but for the end user it will be minimal, in regards to actually using AI directly so I'm not really seeing the "AI PC" marketing hitting the intended mark. Consumers are tired of digital assistants and overly intrusive corporations in general and it's showing as most of this crap is falling flat on its face. I run in a very broad social circle due to my profession and I know only a few individual even slightly interested in AI as a tool. Most are interested in it as an industry tool and how that will affect things like entertainment (movies, music, games, written word) or production (design, manufacturing design). As far as an NVIDIA CPU, ARM based I'm assuming, I'm only interested if it's socketed or on a fully upgradeable motherboard. Preferably the former.
    Reply